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Showing posts from 2016

8 Proven Techniques That Build Trust In Your Website

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The internet can be a worrisome place. Whether you are just browsing the web, or you go online to make purchases, people are leery about everything they do on the web. From credit card fraud to identity theft, it can be tough to gain people's trust on your website. It isn't impossible to gain the trust of your website visitors. You can implement a few visual aids that will build trust and increase conversions for your website. 1. Badges If your policy includes a money-back guarantee, or you stand by the quality of your product, you can implement a badge or emblem to promote this aspect of your business. For example, if you offer a 1 Year Warranty, you could place a silver or golden sticker with this information somewhere on your sales page. Typically, you would place it near the  "Buy Now" button to help convince visitors of the quality of your products or services. The best color to use is gold, because it speaks of the value and worth of what you...

Why "content first" should be your new war cry

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We're not all designing our content right. There. I said it. Maybe you, personally, are doing a great job, but most of us aren't. We can, and should do better. We owe it to ourselves, our clients, and most importantly, to our users. "Content is King." That's been a mantra for so long that it's almost become a cliche. We know content matters. We know why it matters. Why then, do so many of us treat it as, if not an afterthought, a matter of lower priority? Why aren't we designing our content first, before we touch any other aspect of our content-driven sites? We should be. Before we touch any other part of the design, we should be thinking about out how our users will be interacting with the content. We should figure out how that might benefit them, and the website's owners. Users don't want to spend their time admiring your website. It's not what they're there for. They're there to find what they're looking for, and ...

What web designers can learn from Google's Material Design

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Material Design is Google's new visual design language. It was introduced at the 2014 I/O Conference in June, and it's beginning to find real traction in all areas of the design community. This new visual language is fascinating because it systematically addresses a lot of issues we, as designers, face on a daily basis. At the same time, it's both surprising and refreshing to see a giant such as Google publicly announce its new design direction. The free online documentation is available for everyone and it offers so much insight into what Material Design is and how it works. More importantly, it offers plenty of design lessons for us all; it's interesting, informative and innovative. There are guidelines on what to do, and what not to do, for just about anything you can think of, from button size and placement, to animations. The 3 principles of Material Design Material Design's core values are more than just a progression of the current design ...