Perfect your Calls to Action with the Right Words
Words are hugely powerful. They are what mostly make up the Web. Without copy the Web would be nothing. Yet in many design projects words are seen as an afterthought when they should be the focus from the off. Jason Fired of 37 Signals fame says that "It was always you design this page and then you just pour the copy in later, and it never felt right to me." Instead, good content should be what we apply our design skills to. When you mix great copy and great design magical things can happen. Great design comes from great use of words. Calls to Action Every single site on the Web should have strong calls to action. In a e-commerce store the most likely call to action is "add that product into the shopping cart and subsequently buy it." Even sites with less apparent success metrics can use calls to action. It could be as simple as to read more content or sign up to a newsletter. Calls to action should happen on every page of the site. T...