Responsive Design is Failing Mobile UX
It's no longer enough to simply make sure your web content fits on a small screen. Google reinforced this precedent by updating its algorithm to emphasize the importance of carefully planned and well-executed responsive designs on mobile phones. And it makes sense: Your viewers don't need all the functionality of a desktop on a mobile device. In fact, they may want to remove some content and functionality when they're on a smaller screen. After all, nobody wants to sort through pages of content just to find your company's phone number. That's the missing building block in a lot of companies' web design foundations: true adaptivity. Simply jamming your site into a version that fits on a mobile device is not enough. You need to take a close look at the complete user experience and how it should be changed to adapt to the different environments in which it's being viewed. The Problem with Responsive Design 57% of mobile device users won'...