4 Crucial Principles for a Compelling Startup Website

You've built your startup from the ground up. You're ready to see your sales really start to take off. There's just one challenge left to tackle: building a compelling website. You may have tons of great ideas, but unless you incorporate all the right elements and engage the right audience, your online presence will sink, not soar. Ready to build a powerful startup website? Here are 4 essential elements you won't want to forget... Focus on the function of your website Is your site meant to inform? To sell your products? To encourage visitors to try your service? If your startup involves selling products online, you'll need a software solution designed for e-commerce like Shopify, Magento, OpenCart or WooCommerce (just to name a few). If your site involves just information, consider using WordPress or a similar open-source content management system like Drupal to get your site up and running. Whatever functionality you need, make sure you buil...