How to use the infinite scrolling trend, the right way
Infinite scrolling has became a common design pattern in recent years. With many high profile social networks adopting the solution, it's come to be one of the most widely adopted patterns out there. Though however popular, every design pattern always has its own unique strengths and weaknesses we have to plan for. Done badly, and infinite scrolling will wreck your UX and guarantee total failure as users desert you in droves. Get it right, and you'll have an intuitive, popular and successful site. Understanding why infinite scrolling drives engagement When implementing a design pattern, it's always critical to evaluate the pros and cons for each unique scenario. What resulted in more user engagement for someone else, may actually result in less user engagement from your own users. For infinite scrolling in particular, it's all about the type of content users are interacting with. Being able to determine what type of content goals you have for...