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Showing posts from May, 2014

3 Meaningful Ways Web Design Will Only Get Better

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When you start a sentence "wouldn't it be cool if ...," you're halfway there. Innovations and trends beget more innovations and trends. And the part that comes after that declaration - execution - has been bending the web in a new direction this year. Design morphed into minimalist, clean form. App-style interfaces scaled our designs to fit on smaller and smaller screens. Which trends will continue? Some seem set on course. Visually, the ideas of minimal style, scalable graphics and touch-based user interfaces are here to stay. For technology, retina images, cross-platform building and HTML5 will continue to drive development. But the next great ideas probably haven't even been put to paper (ok, computer screen) yet. Who knows what will change before designers worldwide unite in London for the Future of Web Design conference in April 2014? The seeds of those concepts will probably be sown in workshops about responsive design by Jason Pamental, CSS arch...

7 Simple IA mistakes that could be undermining your conversions

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Information Architecture (IA) is not just a buzz word. Information Architecture is the art of structuring information to offer better usability in a digital landscape. It is often used in companies developing complex information systems, but lately its use in web design has been made popular as well. It is actually an important factor of a successful website and if you're not focusing on it, you're probably making lots of mistakes that you don't even realize-all of these mistakes are undermining your website and are decreasing your conversions. We all want our websites to be easy to use and today's guide will teach you how to achieve this, as we take a look at common IA mistakes that make your website less usable. Misunderstanding your audience This is key to anything you do, but it is extremely important when speaking of IA, because not knowing who visits your website can't help you create solutions for them. Understanding your audience is cruci...