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Showing posts from April, 2014

5 Research mistakes and why you must avoid them

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Before you first meet with project stakeholders for a website design or redesign, you'll want to prepare yourself by researching the company the website represents and the nature of the audience it serves. You also need to familiarize yourself with any existing site's content and features. That first meeting will be where you set the course of the design, establishing the goals and requirements of the project. The more informed you are at this stage, the better your input, and your requests for input, will be. How do you approach the research steps for a website redesign? Do you follow a written checklist, or do you take intuitive twists and turns around the basic questions, "What is this website about?" and "How can we make it better?" Your answer probably lies somewhere along the spectrum between those two extremes. It's also likely to vary considerably from project to project. To ensure that you'll bring valuable insights to the ta...