Navneet Panchariya - Web Designer | UI Designer | Front End Developer

I'm sure you've heard of personas and scenarios, but let's start with a quick explanation of how they are useful in the design process: A persona is an elementary tool of usability and user experience design and describes a typical member of your target audience. Although a persona is a fictional representation of a user, it is based on real data; the persona should be as close to a real potential user as possible. A scenario is a 'story' based on the persona's experience of, journey with, and actions taken while interacting with your app or site. It explains the process a user might follow, their capabilities, reasons, goals, and motivations in relation to the site. Scenarios explain everyday situations; how the app or site fits in the persona's daily life, what got them to use it, how they use it, why they keep on using it, and so on. Together they describe the various contexts in which someone could be using your site. This, in turn, flush...

The first thing that springs to mind when we think of branding is likely the large, cultivated brand imagery that forms the face of billion-dollar firms such as Apple. The reality is that branding is borne out of any identifying features, and is used to create a persistent identity for products and firms. Wikipedia describes it as 'the most valuable fixed asset of a Corporation,' which, whilst perhaps a little exaggerated, is all too true in the light of the hugely competitive markets that exist today where branding is often sadly overlooked. Firms like Apple, which capitalize on branding so effectively, understand the importance of a successful brand, and have built their fortunes on their incredibly valuable and attractive product form and consistent styling. Despite this being the result of billions of dollars of research and advertising, branding arises with or without intervention, with your customers having opinions on your business, whether they're good o...