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Showing posts from July, 2013

Find the right words for your mobile... first

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Your mobile phone is always with you. It’s always connected, and it has your stuff on it. As designers we focus on creating with the user in mind, and that means paying attention to the user’s mobile. This need to keep mobile in mind has lead Luke Wroblewski and many others to tout the phrase “Mobile First,” meaning that the mobile experience should be designed and considered first and foremost with desktops a secondary consideration. The pressure to create designs using the mobile first approach is not only present, but growing exponentially. John Doe may accept that a store’s web experience is more intuitive than the mobile experience, and Jane Doe may be ok knowing she has to use her computer to finish the taxes she began on her phone. But John and Jane’s patience is dwindling... Mobile first Cisco has projected that mobile connections will increase from 6billion today to 12billion in 2016 – just four years away. It’s not hard to grasp the importance of providing...